On the afternoon of February 8, the Putian Municipal Peoples Government Information Office held a press conference. Zhu Zijun, Deputy Secretary of the Putian Municipal CPC Committee and Executive Deputy Head of the Putian Municipal Leading Group for Combating Footwear Counterfeiting and Forging Industrial Transformation and Upgrading, Fu Dongyang, Member of the Standing Committee of the Municipal Party Committee and Executive Vice Mayor, Chen Junjie, Member of the Party Leadership Group and Chief Engineer of the Municipal Industry and Information Technology Bureau, Zheng Zhong, Party Secretary and Director of the Municipal Human Resources and Social Security Bureau, and Chen Yupeng, Party Secretary and Director of the Municipal Commerce Bureau, were invited to introduce the "Ten Measures for Accelerating the High-Quality Development of the Footwear Industry."
 
Deputy Secretary Zhu Zijun introduced the background of the policy formulation.
 
Putian has long been known as the "Shoe City" and is an important footwear production base in China. The footwear industry is a traditional advantageous industry, a pillar industry, and a livelihood industry for the city. Putian's footwear industry began in the 1950s and took off in the 1980s. After more than 30 years of rapid development, it has established a solid industrial foundation and market network, forming a sizable industrial cluster. The industry's output value exceeds RMB 100 billion, taxes account for nearly one-third of the city's total industrial tax revenue, exports account for nearly 50 percent of the city's total, and it directly and indirectly supports nearly 500,000 workers, driving the rapid development of the city's upstream and downstream industrial chains.
 
Successive municipal party committees and governments have attached great importance to the healthy development of the footwear industry. In particular, since Secretary Liu of the Municipal Party Committee took office, the footwear industry has been cultivated as a key industry for Putian. An industry leadership group and the municipal leading group for combating footwear counterfeiting and promoting industrial transformation and upgrading were established, with Secretary Liu personally serving as the head of the footwear and apparel industry chain. He has convened multiple meetings and held extensive discussions on new ideas and measures to promote transformation and upgrading. This time, the "Ten Measures for Accelerating the High-Quality Development of the Footwear Industry" have been formulated and issued. To increase policy awareness, we are holding this press conference today to further promote these ten measures and fully drive the transformation and development of the footwear industry. Below, I will briefly introduce the background, purpose, and significance of these ten measures.
 
I. The introduction of the ten measures is a necessity for comprehensively promoting high-quality development and surpassing.
 
Comprehensively promoting high-quality development and surpassing is a major political responsibility, a major historical mission, and a major development opportunity entrusted to Fujian by the central government, and this also applies to Putian. To achieve this goal, strong industrial support is required. To this end, the municipal party committee and government have proposed the "dual-drive" strategy of strengthening industry and revitalizing the city, vigorously cultivating the "343" key industry plan, namely optimizing three traditional advantageous industries: footwear and apparel, arts and crafts, and food; strengthening four strategic emerging industries: new functional materials, electronic information, high-end equipment, and new energy; and cultivating three future industries: digital economy, platform economy, and life and health, and implementing the "one industry, one policy, one specialized team" and "one plan, one program, one scheme" approaches. This includes the transformation and cultivation of traditional industries, among which the footwear industry is a key focus.
 
In recent years, the municipal party committee and government have attached great importance to the footwear industry and have introduced a series of supportive policies. The introduction of these ten measures aims to further stimulate corporate innovation, cultivate more leading enterprises, foster new industrial growth points, promote the advancement of the industrial chain foundation and the modernization of the industrial chain level, enhance the overall competitiveness of the industry, and lay a solid foundation for comprehensively promoting high-quality development and surpassing.
 
II. The introduction of the ten measures is a necessity for adapting to the new development paradigm.
 
In 2020, despite the sudden outbreak of the COVID-19 pandemic, Putian's footwear industry turned crisis into opportunity and maintained its development momentum. It not only stabilized its workforce and secured orders but also achieved flat growth. It is the cornerstone of stable growth for Putian's industrial economy and a key area for solidly carrying out the "six stabilizations" and comprehensively implementing the "six guarantees" tasks. However, under the dual impact of the unstable pandemic and the uncertain international trade environment, challenges for Putian's footwear industry, such as difficulties in market expansion and the relocation of shoe enterprises to Southeast Asia, have become more prominent, posing new challenges to brand enhancement, the application of new business models, and integrated industrial development.
 
For Putian's footwear industry, in the new development stage, how to implement the new development philosophy and build a new development paradigm requires the industry to accelerate collective marketing, alliance-based branding, and industry-education integration, so as to improve development quality and regional influence.
 
To this end, we have introduced these ten measures to concentrate superior resources, integrate industrial layout, expand spatial carriers, seek breakthroughs, and take targeted actions to help shoe enterprises achieve early breakthroughs in integrating into the new development paradigm.
 
III. The introduction of the ten measures is a necessity for accelerating industrial transformation and upgrading.
 
Putian's footwear industry began in the 1950s and rose through foreign trade in the 1980s, undertaking the transfer of Taiwan's footwear industry, absorbing world-class shoemaking technology, and gradually becoming a production base for internationally renowned sports shoe brands due to its superior craftsmanship.
 
However, the industry lacks leading brands, with nearly 70 percent of production being original equipment manufacturing for international brands and large supermarket chains. It is also accustomed to large-volume orders and large-scale production lines, resulting in slow market response. There are weaknesses such as relatively weak coordinated development between the manufacturing and e-commerce ends, and the digitalization and intelligence of enterprises are still in their infancy and relatively underdeveloped.
 
Therefore, accelerating industrial transformation and upgrading is urgent and imperative. While strengthening intellectual property protection and severely cracking down on infringement and counterfeiting, we are seizing the momentum to introduce these ten measures, forcing enterprises to benchmark against standards, increase technological transformation investment, introduce advanced production equipment, and accelerate transformation and upgrading in order to achieve "overtaking on the curve."
 
Executive Vice Mayor Fu Dongyang provided a policy interpretation.
 
The ten measures provide targeted and robust support across several key areas, including "white-list" enterprises, brand building, research and development and design, park construction, equipment upgrades, application of new business models, and factor guarantee. They aim to comprehensively advance Putian's footwear industry in brand building, quality improvement, and variety enhancement. This can be considered the most impactful, broadest, most comprehensive, and most substantive footwear industry support policy in recent years.
 
The details are as follows:
 
Measure 1: Improve and expand the "white-list" mechanism. Update the list and improve the "thousands of cadres linked to thousands of enterprises" mechanism. "White-list" enterprises enjoy five policies. First, policy-based financing guarantees. Each enterprise is eligible for a guarantee of no more than RMB 10 million per single transaction, with guarantee fees subsidized by the municipal finance. Second, loan interest subsidies. Appropriate interest subsidies will be given for the portion of a single enterprise's loan balance not exceeding RMB 10 million. Third, talent introduction rewards. For the introduction of talents with an annual salary exceeding RMB 300,000, a 30 percent subsidy will be provided, and for Taiwanese talents, a 50 percent subsidy. If a headhunting company is used, a 20 percent reward on headhunting fees will be given. Rewards are provided for those selected for national-level major talent programs and the provincial "Hundred Talents Plan"; allowances are provided for those selected as municipal enterprise "chief technicians." Fourth, guarantee of factor resources. Relevant units will issue support policies according to their respective functions. Fifth, "Government-Enterprise Express." Issues requiring coordination and resolution will be included in the platform for timely assignment and handling.
 
Measure 2: Implement a brand cultivation strategy. Establish a brand cultivation database, focusing on cultivating more than 10 brand enterprises with national visibility. Key brand cultivation enterprises enjoy six policies. First, financial contribution rewards. For the newly increased portion of financial contributions to the municipal and county or district levels, full rewards will be given for three consecutive years. Second, technical transformation subsidies. For investments reaching RMB 2 million or more, a subsidy of up to RMB 2 million at 10 percent will be provided, which can be combined with provincial-level technical transformation subsidies. Third, "two taxes" immediate levy and rebate. The municipal and county or district portion of property tax and urban land use tax paid will be subject to "immediate levy and rebate" for three consecutive years. Fourth, brand promotion subsidies. For brand promotion or special brand publicity in media or international or national sporting events, a subsidy of up to RMB 1 million at 20 percent will be provided, with the county or district providing matching funding. Fifth, free testing services. Free product testing will be provided to key brand cultivation enterprises. Sixth, policy-based financing guarantees. Financing guarantees of up to the amount of the previous year's tax payment, with a total guarantee amount not exceeding RMB 50 million, can be provided, with guarantee fees subsidized by the municipal finance.
 
Meanwhile, enterprises that supply high-end shoe soles, yarns, fabrics, and similar products to the supply chains of international first-tier brands, or that successfully acquire internationally renowned brands or obtain agency rights for more than 10 years, may also be treated as key brand cultivation enterprises and enjoy related policies. Major acquisitions will receive funding subsidies and "one-case-one-discussion" support.
 
Measure 3: Enhance core competitiveness in research and development and design. Mainly in four aspects. First, increase research and development support. Enterprises listed as provincial major research and development institutions will receive 1:1 matching rewards. Matching rewards will also be given to those rated as enterprise technology centers at various levels and national technology innovation demonstration enterprises. Second, support design innovation. Hold national footwear design competitions to improve overall design standards. Support the integration of high-end resources to hold footwear design competitions and provide appropriate subsidies. Matching rewards will be given to newly recognized industrial design centers and industrial design institutes at various levels. Third, promote the transformation of achievements. Establish a shared platform for research and development and design achievements to absorb, share, and transform research and development results from footwear design competitions, original design manufacturing of leading shoe companies, new materials, new equipment, and similar sources, with subsidies up to RMB 1 million based on the transformation situation. Fourth, support standard setting. For those leading the formulation of international, national, industry, local, and group standards for footwear sub-categories, an additional 30 percent superposition subsidy will be given on top of the existing standard-setting subsidies.
 
Measure 4: Encourage equipment iterative upgrading. Mainly in three aspects. First, support renovation and upgrading. A subsidy of up to RMB 1 million at 5 percent of equipment investment will be provided, which can be combined with provincial-level technical transformation subsidies. Second, pilot intelligent manufacturing. Implement 3 to 5 pilot demonstration projects for intelligent transformation and upgrading each year, with subsidies at 20 percent for projects with investments exceeding RMB 5 million. Third, implement safety and environmental protection renovation and upgrading. Appropriate subsidies will be given for the implementation of environmental protection, such as volatile organic compounds treatment, and work safety technical transformation and upgrading.
 
Measure 5: Apply new business models to expand markets. Mainly in four aspects. First, strengthen alliance-based branding. Encourage shoe enterprises to cooperate with e-commerce teams, live streaming agencies, super intellectual properties, consulting firms, supply chain finance providers, and similar partners, to apply new models and new formats, and implement cross-border cooperation and alliance-based branding. Rewards of up to RMB 3 million at 30 percent of the actual cooperation cost will be provided, with "one-case-one-discussion" support for major matters. Second, promote collective marketing. Support the opening of collection stores, conducting online live streaming, implementing digital joint marketing, and organizing online and offline exhibitions to expand sales channels, with tiered rewards. Third, develop live streaming e-commerce. Support the introduction of live streaming agencies with rewards, and additional rewards for sales exceeding RMB 5 million. Fourth, carry out "hand-in-hand" activities. Subsidies will be given based on the scale of activities for leading enterprises and relevant institutions promoting "big driving small," "upstream-downstream linkage," "internal-external linkage," and carrying out "hand-in-hand" mutual assistance and production-marketing connection activities such as collaborative supporting, mutual procurement, procurement evaluations, and footwear expositions.
 
Measure 6: Promote multi-dimensional integrated development. Mainly in three aspects. First, promote the integration of e-commerce and manufacturing. Tiered rewards will be given to e-commerce enterprises with annual online sales of local branded footwear products reaching RMB 10 million or more. Second, support research and development and design of special category footwear. Increase support for the research and development, manufacturing, and reserve of special category footwear, and provide appropriate rewards for enterprises that win bids for special category footwear tenders. Third, strengthen industry-talent integration. Subsidies will be given to those establishing research and development institutions, postdoctoral workstations, innovation practice bases, and national or provincial expert service bases. For enterprises with tax payments reaching RMB 50 million or more, one quota for self-determined Category IV talents will be given, with an additional quota for each additional RMB 50 million. Increase support for public practice and training bases, with additional tiered subsidies of up to RMB 300,000 on top of existing policies. At the same time, hold special training sessions to intensify training for enterprise brand building, innovation management, and other talent development.
 
Measure 7: Promote the construction of specialized industrial parks. Adopt a "revitalization plus new construction" approach to accelerate the construction of specialized parks. Counties and districts should promptly formulate support policies to guide small and micro shoe enterprises to move in. Key counties or districts with a concentration of footwear enterprises should, by the end of March this year, renovate and utilize no less than 50,000 square meters of factory space and 10,000 square meters of staff apartments; and by the end of March this year, commence construction of new standardized shoe factory buildings covering at least 100 mu with no less than 100,000 square meters of floor space, and staff apartments of no less than 20,000 square meters. At the same time, each year, more than 10 shoe enterprises should transition from below-scale to above-scale.
 
Measure 8: Build an international shoe art characteristic town. Mainly in three aspects. First, high-quality construction. The Municipal State-owned Investment Group will accelerate the construction of the International Shoe Art Town, select high-end operation agencies through a competitive process, and the Industry and Information Technology and other departments will formulate industrial investment attraction paths and policies, and coordinate the introduction of public research and development, design, trading, exhibition, logistics and distribution, supply chain, and other elements to create an "industry plus technology plus culture and tourism" complex. Second, high-quality integration. Integrate existing footwear industry chain service institutions such as Zhongdian Wangchen and e-commerce teams, and have them relocate collectively to the Shoe Art Town to high standards, with special support in terms of financial contributions and office space rent, to create a national-level dual-innovation demonstration base. Third, high-standard investment attraction. Formulate investment attraction policies, attract investment through existing businesses, provide special support, and offer "one-case-one-discussion" support for major matters, creating a new calling card for Putian from a high starting point.
 
Measure 9: Strengthen public empowerment construction. Mainly in four aspects. First, strengthen brand operations. The Municipal State-owned Investment Group will take the lead in establishing an operating entity to uniformly operate tangible and intangible platforms. The Industry and Information Technology and Commerce departments will provide "one-case-one-discussion" special support for platform construction and performance incentives. Second, innovate financial empowerment. Strengthen the supply chain financial platform, with tiered rewards based on financing scale. Establish a footwear industry fund with a total scale of RMB 3 billion, with the first phase of RMB 500 million to be invested by May 2021. Innovate mechanisms and increase the intensity of pledge financing using shoe enterprise patent rights and trademark exclusive rights. Third, strengthen industry service platforms. Full rewards will be given for the portion of taxes and fees generated by the platform that accrues to the municipal and district finance. Encourage collective procurement and sales with appropriate rewards. Fourth, strengthen industry alliances. Establish industry data centers, improve cross-border e-commerce supervision centers, set up live streaming e-commerce industry associations, and carry out staff skills competitions and other activities.
 
Measure 10: Foster a good market order. Strengthen categorized guidance and comprehensively apply legal, economic, and administrative measures to severely crack down on intellectual property violations, promoting the formation of a good production and operation order. Give play to the role of industry associations to promote industry self-discipline. Enhance intellectual property awareness, strengthen intellectual property protection, and create a favorable intellectual property atmosphere.
 
The ten measures are valid until December 31, 2023. At the same time, the responsible units involved in the measures will promptly issue corresponding operational implementation rules, refine tasks, and designate responsible contacts to ensure that policy implementation is simple and that benefits are accessible upon arrival.
 
Question and Answer Session
 
Question: In recent years, Putian's footwear industry has been making continuous efforts in brand building. I would like to ask the leader of the Industry and Information Technology Bureau: Do these ten measures represent a major breakthrough in brand building?
 
Municipal Industry and Information Technology Bureau: Hello to all media friends. The development of Putian's footwear industry is of great concern to everyone. As is well known, Putian's footwear industry, with its exquisite technology and superior craftsmanship, has become a contract manufacturing base for internationally renowned sports shoe brands. However, it also lacks leading proprietary brands, and the driving effect of leading enterprises is not obvious, with core competitiveness still not strong. In recent years, through continuous policy guidance, accelerating transformation and upgrading, and encouraging collective marketing and alliance-based branding, a number of brands such as Wanmi, Yunge, and Salamander have emerged. At the same time, breakthroughs have been made in niche areas, such as children's shoes and badminton shoes, with brands like "Luo Baobei" children's shoes and "LYB Li Yongbo" badminton shoes, and a new intelligent manufacturing ecological alliance has been established.
 
In these ten measures regarding brand building, we precisely target the current reality of a lack of leading proprietary brands and weak core competitiveness. We prioritize the implementation of a brand cultivation strategy, focusing on establishing a footwear brand cultivation database, strengthening alliance-based branding, and enhancing brand operations. We adopt a coordinated approach involving upper and lower levels, with county and district participation and support, guidance for state-owned enterprises to increase their involvement, and departmental collaboration to form a synergy. We provide key support in six areas, including financial contribution rewards, technical transformation subsidies, and tax rebates, aiming to help enterprises overcome difficulties such as high initial investment and financial pressure during the brand-building process. For example, for key enterprises included in brand cultivation, the newly increased portion of financial contributions will be fully rewarded for three consecutive years; technical transformation equipment investments will receive subsidies of up to RMB 2 million at 10 percent of the investment amount; the "two taxes," namely property tax and urban land use tax, will be subject to immediate levy and rebate for three consecutive years; subsidies of up to RMB 1 million at 20 percent will be provided for brand promotion or special publicity in media or international or national sporting events, with matching subsidies from the county or district; free product testing and other services will be provided; and tax-equivalent loans of up to RMB 50 million will be made available. At the same time, enterprises that supply high-end shoe soles, yarns, fabrics, and other new functional materials to the supply chains of international first-tier brands, as well as those that successfully acquire internationally renowned brands or obtain exclusive domestic agency rights for foreign brands for more than 10 years and pay taxes from production within the city, will also enjoy the relevant policies. Funding subsidies and "one-case-one-discussion" support will be provided for major brand acquisitions.
 
In addition to establishing the brand cultivation database and providing precise support, we will also make simultaneous efforts in enhancing research and development and design capabilities, applying new models and new formats, and brand operations, to cultivate a brand-building ecosystem. First, we will hold national footwear design competitions to improve overall design standards. Second, we will encourage and support brand-building enterprises in implementing cross-border cooperation and strengthening alliance-based branding, with tiered rewards of up to RMB 3 million at 30 percent of the actual cooperation cost, and "one-case-one-discussion" support for major matters. Third, we will leverage the leading role of municipal state-owned enterprises, recruit professional operation teams, innovate operation models, and comprehensively connect and uniformly operate regional brands, public brands, and niche brands. The Industry and Information Technology and other departments will provide "one-case-one-discussion" special support for the platform construction and performance rewards of the operation teams.
 
Question: We noticed that these ten measures include corresponding support policies for shoe enterprises to apply new business models to expand markets and develop e-commerce. I would like to ask the leader of the Municipal Commerce Bureau: What are the main support policies in Putian?
 
Municipal Commerce Bureau: In recent years, Putian has leveraged its unique industrial advantages and made e-commerce a key focus for cultivating new drivers of economic growth and innovating new models for industry empowerment. From being approved to establish a national e-commerce demonstration city in 2014 to being approved to establish the fifth batch of national-level cross-border e-commerce comprehensive pilot zones in 2020, we have actively built platforms, expanded openness and cooperation, and cultivated a number of internet brands such as Wanmi, Wote, Zousuo, and Guqitianlun. We have formed a number of e-commerce headquarters economic clusters such as Anfu, Lianfa, and Baisheng. With the support of the Ministry of Commerce, we have successively hosted high-profile events such as the "Belt and Road" International E-commerce Cooperation Summit Forum and the China E-commerce Lecturer Competition National Finals. Currently, the city's e-commerce development covers multiple areas including cross-border e-commerce, rural e-commerce, social e-commerce, and online live streaming. There are nearly 600 above-scale e-commerce enterprises in the city with annual online sales exceeding RMB 5 million, and the online retail sales of above-scale e-commerce enterprises have consistently maintained a growth rate of over 15 percent.
 
In terms of footwear e-commerce development, in recent years, relying on the supply chain advantages of the entire footwear industry chain and the advantages of a large online sales force, we have continuously promoted the "e-touch" development and "online" sales of shoe enterprises and shoe brands. According to statistics from third-party institutions, the city achieved online retail sales of footwear and apparel products exceeding RMB 20 billion in 2020, accounting for over 65 percent of total online retail sales. Next, in accordance with the spirit of the "Ten Measures for Accelerating the High-Quality Development of the Footwear Industry," we will provide key support in the following three areas to help shoe enterprises expand online and offline markets.
 
First, promote collective marketing. Support industry associations, professional institutions, and leading enterprises in expanding sales channels by opening offline Putian footwear brand collection stores, conducting online live streaming, implementing digital joint marketing, and organizing online and offline exhibitions. Tiered rewards of up to RMB 300,000 will be given for related activities.
 
Second, develop live streaming e-commerce. Support the introduction of live streaming agencies. A one-time reward of RMB 200,000 will be given to live streaming agencies that are certified by mainstream platforms, have premises exceeding 500 square meters, have more than 10 live streaming rooms, and serve more than 5 shoe enterprises in the city. An additional one-time reward of RMB 100,000 will be given to these agencies if their online sales generated through serving shoe enterprises exceed RMB 5 million annually.
 
Third, promote the integration of e-commerce and manufacturing. Encourage e-commerce enterprises to engage in footwear sales. One-time rewards of RMB 100,000, RMB 200,000, and RMB 300,000 will be given to e-commerce enterprises with annual online sales of local branded footwear products reaching RMB 10 million, RMB 20 million, and RMB 30 million, respectively. At the same time, in line with the municipal party committee and government's deployment for accelerating high-quality footwear industry development and industry needs, we will continue to make efforts in building a regional brand platform for "Putian Good Shoes," developing cross-border e-commerce retail exports, and connecting with mainstream e-commerce and live streaming platforms. We will actively promote shoe enterprises in brand building and exploring both domestic and international markets.
 
Question: What policies and measures has the Human Resources and Social Security Department implemented to promote the high-quality development of Putian's footwear industry?
 
Municipal Human Resources and Social Security Bureau: The Human Resources and Social Security Department has an unshirkable responsibility in promoting the high-quality development of the footwear industry. The main policy measures include the following aspects.
 
First, extend the policy period for enterprise stability and job retention. The main measure is to provide preferential support for unemployment insurance contribution refunds to enterprises with operational difficulties. In January this year, our bureau, in conjunction with the Industry and Information Technology, Finance, Commerce, and Taxation departments, jointly issued the "Notice on the Work of Unemployment Insurance Contribution Refunds for Enterprises Facing Temporary Operational Difficulties but with Prospects of Recovery in the Second and Third Quarters of 2020," extending the implementation period of the policy. For enterprises with a decline in value-added tax taxable sales of 20 percent or more year-on-year in the second and third quarters of 2020, relaxed to 15 percent or more for "white-list" footwear enterprises, unemployment insurance contributions will be refunded based on the average unemployment insurance standard of six months, which is RMB 1,076 per month, and the number of insured employees, further providing preferential support to footwear enterprises.
 
Second, encourage footwear enterprises to build talent platform bases. These ten measures encourage footwear enterprises to establish postdoctoral workstations, innovation practice bases, and provincial expert service bases, with subsidies of RMB 1 million, RMB 150,000, and RMB 100,000 respectively, supporting footwear enterprises in attracting talents and enhancing research and development and innovation capabilities through platform base construction. In February, our bureau formulated and issued the "Interim Measures for the Service Management of Innovative Work Platforms such as Putian Postdoctoral Workstations (Bases)." In addition to construction subsidies, we have increased subsidies for doctoral talents introduced by the platforms. In addition to provincial subsidies, the municipal government provides 1:1 matching subsidies. For example, postdoctoral fellows can receive annual living subsidies totaling RMB 160,000 from provincial and municipal sources, and a one-time subsidy of RMB 150,000 upon completing their fellowship and choosing to stay in Putian.
 
Third, encourage footwear enterprises to apply for graduate internship bases. Our bureau automatically recognizes "white-list" shoe enterprises as municipal-level internship bases for college and secondary vocational graduates. For enterprises cooperating with schools to host graduates for internships, subsidies of RMB 2,355 per person per month will be provided. This promotes cooperation between enterprises and schools while also facilitating the employment of graduates.
 
Fourth, encourage footwear enterprises to implement "master-apprentice" initiatives. Footwear enterprises are labor-intensive and require substantial technical and skilled talent. Our bureau encourages them to implement "master-apprentice" initiatives. This year, we will designate a separate group of municipal-level master studios in footwear enterprises, with each studio receiving a subsidy of RMB 100,000. At the same time, these ten measures propose supporting footwear enterprises in establishing "chief technician" positions, with a subsidy of RMB 10,000 per person. Our city will provide key support for "chief technicians" to establish skill master studios.
 
Fifth, focus on talent project application services. Footwear enterprises are involved in numerous talent projects. Our bureau will coordinate with the Municipal Organization Department to provide application and reception services for talent projects. In December last year, our city launched the talent project application website, "Talent e-Home," to facilitate online and offline applications. The application process for talent projects in these ten measures will aim for online submission, online joint review, and online approval to improve efficiency and provide quality services for footwear enterprises.
 
Question: After hearing the leader's interpretation of the ten measures, I find them very comprehensive and substantive, covering almost every aspect of the industry chain. I would like to ask the leader of the Industry and Information Technology Bureau: Are there any innovations or breakthroughs in terms of spatial carriers, and how will enterprises and industry chain empowerment institutions be integrated and upgraded?
 
Municipal Industry and Information Technology Bureau: In terms of spatial carriers, there are two main innovations and breakthroughs this time. First, we will promote the construction of specialized industrial parks. Adopting a "revitalization plus new construction" approach, we have assigned tasks to relevant counties and districts, requiring them to formulate timely support policies to guide small and micro shoe enterprises to move in. Key counties or districts with a concentration of footwear enterprises should, by the end of March this year, renovate and utilize no less than 50,000 square meters of factory space and 10,000 square meters of staff apartments; and by the end of March this year, commence construction of new standardized shoe factory buildings covering at least 100 mu with no less than 100,000 square meters of floor space, and staff apartments of no less than 20,000 square meters. Second, we will build an international shoe art characteristic town. In the high-speed rail new town area, we are planning to build an international shoe art characteristic town. First, it will be a high-quality construction project. With "Putian Good Shoes" at its core, we will plan from a high starting point, construct with high quality, and implement with high standards. The Municipal State-owned Investment Group is accelerating the construction of the International Shoe Art Town, selecting high-end operation agencies through a competitive process. The Industry and Information Technology and other departments will formulate industrial investment attraction paths and policies and coordinate the introduction of public research and development, design, trading, exhibition, logistics and distribution, supply chain, and other elements to create an "industry plus technology plus culture and tourism" complex. Second, we will carry out high-quality integration. We will integrate existing footwear industry chain service institutions such as Zhongdian Wangchen and e-commerce teams, and have them relocate collectively to the Shoe Art Town to high standards, with special support in terms of financial contributions and office space rent, to create a national-level dual-innovation demonstration base. Third, we will conduct high-standard investment attraction. We will formulate investment attraction policies, attract investment through existing businesses, provide special support, and offer "one-case-one-discussion" support for major matters, creating a new calling card for Putian from a high starting point.