Asia Bags and Cases Fair   January 26, 2026, 18:55 Guangdong

Against the backdrop of the continuous deepening of global consumption upgrading and demand for personalized fashion, the luggage, leather goods and accessories industry is entering a critical phase of a new round of transformation and upgrading. For Chinese enterprises, how to seize opportunities, connect with the international market and build differentiated competitive edges has become a core proposition that must be addressed at present.
On January 26, a strategic press conference aimed at guiding the luggage and leather goods industry to break through the "involution" and unlock new global growth momentum—the press conference for the 2026 Asia Bags and Cases Fair—was grandly held in Guangzhou.

At the conference, leaders, distinguished guests and industry representatives including Ma Zuiliang, former Director of the National Development and Reform Commission and advisor to the Inter-ministerial Liaison Group for National Strategic Emerging Industries, Zhu Chenzong, President of Guangzhou Leather Goods Industry Association, Zhang Liying, Secretary-General of Guangdong Leather Luggage Circulation Association, Wang Zhaoyun, Standing Director of China Council for the Promotion of International Investment, President of Guangdong Yacht Industry Association and Chairman of Guangdong Grandeur International Exhibition Group Co., Ltd., and Li Ziyi, Brand Director of Guangdong Yeziwang Luggage Co., Ltd., attended and delivered speeches. They jointly explored how Chinese luggage and leather goods enterprises can enhance their international competitiveness amid the converging tides of globalization and digitalization.